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Gender Intelligence: Breakthrough Strategies for Increasing Diversity and Improving Your Bottom Line

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4349.00 PKR 5349.00 PKR (19%)

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World-renowned experts on gender intelligence Barbara Annis and Keith Merron suggest it’s time to move beyond arguments based on politics and fairness, building an economic business case for gender diversity in the workplace.
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SKU Number: 9780062307439

Categories: Arts & Social Sciences Gender & Woman Studies

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In this groundbreaking comprehensive analysis, based on more than twenty-five years of in-depth surveys involving 100,000 men and women across dozens of Fortune 500 companies, Barbara Annis and Keith Merron provide a deeper understanding of the multiplicity of forces that have combined to create and perpetuate gender inequality. Gender Intelligence exposes common false assumptions that prevent men and women from successfully performing together at work—myths exacerbated by worn-out theories of gender blindness and sameness thinking. It show how a small but growing number of courageous, leading-edge companies have broken through the barriers to successfully advance women, making the remarkable transformation from compliance to choice—from pressure to preference—and show how it can be done in any business.

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