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The High Roller Experience

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4351.00 PKR 5351.00 PKR (19%)

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The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach
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SKU Number: 9781259862953

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Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business.

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