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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
Axiom Business Book Award Silver Medalist in Business Technology
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforc.

4351.00 PKR 5351.00 PKR

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The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company

4159.00 PKR 5159.00 PKR

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc

3768.00 PKR 4768.00 PKR

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Consumer Behavior: Building Marketing Strategy, 13th Edition
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences.

6000.00 PKR 7000.00 PKR

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Advertising and Promotion: An Integrated Marketing Communications, 11th Edition
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory.

6000.00 PKR 7000.00 PKR

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Consumer Behavior: Buying, Having, and Being, Global Edition ,4th Edition
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

5000.00 PKR 6000.00 PKR

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Direct Selling Success: From Amway to Zombies
The eagerly awaited sequel to the worldwide bestseller How to Build a Multi-Level Money Machine from Direct Selling icon and Hall of Famer Randy Gage
Randy Gage revolutionized the Direct Selling profession with the bestselling phenomenon.

2000.00 PKR 2500.00 PKR

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Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way
Develop and implement an effective content strategy tailored to your business’s needs
Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers.

2000.00 PKR 2500.00 PKR

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Daring to Compete: Accelerate Your Business to Market Leadership with EY's 7 Drivers of Growth
The successful entrepreneur’s guide to accelerating growth
Daring to Compete offers real-world strategies to accelerate the growth of your business and secure your place as a market leader.

2000.00 PKR 2500.00 PKR

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Financial Markets and Institutions, 7th Edition
It will not come with access code. The content of this title is the same as other formats Financial Markets and Institutions, 7e offers a unique analysis of the risks faced by investors and savers interacting.

5000.00 PKR 6000.00 PKR

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