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Consumer Behavior: Buying, Having, and Being, Global Edition ,4th Edition

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For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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Product Information

SKU Number: 9781292153100

Views: 64

  • Language : English
  • Pages : White Pages
  • Format : PaperBack
  • Condition : Brand New
  • Age Group : 18 & Above
Publisher Name Pearson
Author Name Michael R. Solomon
Publisher Year 2018
Number of Pages 623
Edition 12th

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