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Advertising and Promotion: An Integrated Marketing Communications, 11th Edition

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To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory.
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Product Information

SKU Number: 9781259548147

Views: 56

  • Language : English
  • Pages : White Pages
  • Format : HardCover
  • Condition : Brand New
  • Age Group : 18 & Above
Publisher Name McGraw Hill Education
Author Name George Belch
Publisher Year 2018
Number of Pages 764
Edition 11th

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