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Designing the Future

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6261.00 PKR 7261.00 PKR (14%)

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How did Ford Motors use Lean Development to pull off one of the most impressive corporate turnarounds in history? Largely by avoiding the mistakes that so many companies make when in a death spiral.
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SKU Number: 9781260128789

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In Designing the Future, Lean product development expert James Morgan and world-renowned Lean guru Jeffrey K. Liker reveal why so many companies have achieved only moderate success with Lean in operations, with a limited impact on their overall business. They take you through the process of bringing the best of Lean management to your enterprise―in order to link your business strategy to superior value designed for customers. 

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