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Hype: How Scammers, Grifters and Con Artists are Taking Over the Internet, and Why We'Re Following

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2995.00 PKR 4279.00 PKR (30%)

Status: Avaialble

Language : English
Pages : Yellow Pages
Format : PaperBack
Condition : Brand New
Age Group : 18 & Above
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SKU Number: 9780008438678

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We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?

Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, 
Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

ISBN 9780008438678
Publisher Name Hanover Square Press
Author Name Gabrielle Bluestone
Publisher Year 2021
Number of Pages 349

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