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The Laws of Brand Storytelling: Win―and Keep―Your Customers’ Hearts and Minds

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3777.00 PKR 4777.00 PKR (21%)

Author By: Ekaterina Walter Status: Avaialble

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling
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ISBN: 9781260440195

Categories: Non Fiction Marketing

Tags Hard Back

We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action

Publisher McGraw Hill Education
Publish 2019
Edition -
Number of Pages 277


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