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Trust: Creating the Foundation for Entrepreneurship in Developing Countries

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2812.00 PKR 3812.00 PKR (26%)

Author By: Tarun Khanna Status: Avaialble

Creating the Foundation for Entrepreneurship in Developing Countries
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ISBN: 9781523085019

Categories: Non Fiction Business Studies

Tags Paper Back

Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls “ambient trust.” If a product is FDA-approved we feel confident it's safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don't demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug.

Publisher Berret-Koehler Publisher
Publish 2018
Edition -
Number of Pages 181


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